FTC Disclosure: As an Amazon Associate I earn from qualifying purchases. This post (paid) links, which means I may receive a commission if you click a link and purchase something that was recommended.
When you hear the word makeup, what comes to mind? Chances are it is a woman, looking beautiful and confident in eyeshadow, mascara, blush, and lipstick! The fact remains that the world of cosmetics has long been monopolized by women. Slowly, but surely, this is starting to change with the beauty industry now moving in a more inclusive direction in terms of both ethnic and gender diversity.
In fact, popular brands like CoverGirl, Mac, and Rimmel have recently gone so far as to put guys at the center of their makeup advertising campaigns! If you google men and makeup, you will likely find images of David Beckham rocking green eye shadow or Ezra Miller wearing red lipstick! But, apart from fashion or personal expression, is it okay for guys to use makeup to cover acne or blemishes?
Guy’s, can use makeup to help skin issues like acne bumps or scars appear less prominent. Foundation and/or concealer are both great for covering up blemishes and evening out skin tone. The bottom line is, regardless of your age, race, or gender if wearing makeup helps you feel better about yourself and the way you look, then do it!
Now that you know it is okay for guys to wear makeup to cover acne, let us explore this topic further and in more detail below. We will discuss what percentage of men today wear makeup as well as how to properly apply foundation and concealer. We will even include some examples of the best cosmetic products currently on the market for men and answer some related questions regarding makeup and other common skin conditions including eczema and rosacea.
So, if you are ready to learn more, then please keep reading.
Is it OK for Guys to Wear Makeup?
It is much more acceptable nowadays than ever before for men to wear makeup. In fact, Daniel Kaluuya, star of the critically acclaimed film Get Out proudly walked the red carpet at the 2019 Academy Awards wearing Rihanna’s Fenty Beauty foundation! As well, Andrew Grella, the creator, and owner of Formen, a cosmetics company based in Toronto, Canada, and targeted specifically for men, is working hard to put the male cosmetic industry on the map!
This shift in beauty norms and the mostly positive results associated with it proves that society is now ready to embrace a world where men can wear makeup and feel comfortable doing so. However, there are still those that consider it out of the ordinary when men use makeup to conceal a zit or two! This is due largely to beauty companies continuing to market their products mainly for women. Regardless of age, gender, or race, anyone can and should wear makeup if he wants to!
Here is a list of products that were mentioned in the video:
- Rohto Cool
- Eye Dew Dazzling by Chemist Direct
- Elizabeth Arden Superstart Skin Renewal Booster
- Too Faced Hangover Replenishing Face Primer
- GIORGIO ARMANI High Precision Retouch Concealer
- BOY DE CHANEL FOUNDATION
- LAURA MERCIER Flawless Fusion Ultra-Longwear Concealer
- Fenti Beauty Bronzer
- Charlotte Tilbury Contour Wand
- BOY DE CHANEL EYEBROW PENCIL
- Myego Shine Rescue Matifiant with Botanical Bamboo Extract – Light
- NOURISHING LIP MOISTURIZER FOR MEN AND WOMEN
- Bobbi Brown Primer Plus Hydrating Setting Spray 100ml
What Percentage of Males Wear Makeup?
It is believed that 1 in 20 British men now wear makeup according to a YouGov Omnibus survey published in February of 2019! The article stated that more men use makeup to boost their confidence, hide blemishes, or accentuate their features than you may think. This supports the notion that men not only in the United Kingdom but all over the world feel it is okay to wear and admit to wearing makeup.
The study also showed that 1 in 30 men wear makeup at least once a month compared to 1 in 50 that use it weekly and 1 in 100 that apply it every day! The majority tend to be younger men between the ages of 18 and 24 and have stated that they use it both in public and in private for fun, to improve their physical appearance, or to express their personality and creativity.
Also, according to a Wall Street article that was published in the more men are wearing makeup then you think.
Can Straight Guys Wear Makeup?
Yes, all men regardless of race or sexual orientation can wear makeup. In fact, many men do indeed wear makeup you just do not know it! If done properly, makeup on men is virtually undetectable. Most male models use makeup to get camera-ready before photoshoots and almost all actors on movie sets require between-take touch-ups by professional cosmetologists.
Currently, a ground-breaking trend is emerging on social media and showcases men who are either makeup artists or simply those who enjoy wearing makeup. They are referred to as ‘beauty boys’ and can be straight, gay, or transgender. Talent and creativity are at the center of this movement and marks society’s growing acceptance of men wearing makeup.
What is the Best Makeup for Covering Acne?
Men, like women, suffer from acne. Not only can it leave behind physical scars, but emotional and psychological ones as well. Therefore, men should consider what women have learned in their teen’s makeup is a wonderful tool for not only covering but also treating acne. The 3 most helpful products include the following:
Foundation is the fundamental product in any acne-covering makeup routine. It smooths out the skin for an even, natural appearance. It also works wonders on acne issues, such as redness, blemishes, and scars. Guys should opt for the liquid versions whenever possible, as they are lightweight, less messy, and do not require any special applicators. All you need to do is apply the product directly to your face and blend it in with your fingertips. Look for products containing salicylic acid, which aids in the prevention and treatment of acne. A makeup sponge is recommended to help blur any visible product lines.
Concealer is the second-best makeup product for covering acne and is quite easy even for men to use. Be sure to choose a product that does not require a brush. Choose the stick or tube varieties that can be dabbed directly onto blemishes or scars. If you are blending the product with your fingers instead of using a sponge, be sure your hands are clean as you do not want to transfer any acne-causing bacteria onto your face. Always choose a product that closely matches your skin tone for the most natural look possible. If you are not sure which color to buy, seek the advice of an in-store cosmetologist.
The powder is the third makeup product necessary for covering acne. Not only does it help set your foundation to last longer, but it also prevents concealer from melting off the face. There are different types to choose from but the best one for acne coverage and the easiest for men to use as well as loose powder. A light dusting with a brush applicator is all that is required. Acneic skin responds well to mineral-based powder because it helps absorb excess oil and contains less pore-clogging ingredients. Avoid pressed powder, if possible, as is goes on thicker, contains more oil, and can be difficult to apply.
Can Men Wear Foundation?
Men, like women, can wear a foundation to hide blemishes. In fact, actors like Brad Pitt and Edward James Olmos have admitted publicly to using makeup to cover acne. Foundation is also great for minimizing the appearance of acne scars, broken capillaries, or visible redness associated with eczema, psoriasis, or rosacea. The key is to use products that are lightweight, shimmer-free, and easy to apply.
How to Apply Foundation to Acne-Prone Skin?
Acne is a chronic skin condition that plagues not only teenagers but adults as well. It is caused by an over-production of oil or sebum which clogs the pores and results in redness, bumps, and blackheads. Bacteria or dirt on the skin surface as well as certain foods like refined sugars, dairy products, chocolate, nuts, etc. and stress are often the culprit.
When applying makeup to acne-prone skin, men and women should look for products that are oil-free and contain salicylic acid, which reduces inflammation and keeps pores clear. A great foundation to try is Clinique Acne Solutions Makeup. Its non-irritating formula helps cover blemishes while neutralizing redness. The medicated ingredients work to treat existing breakouts and prevent them from coming back.
Start with clean, toned skin that is prepped and ready for makeup. Use a silicone-free primer all over the face to act as both a lightweight moisturizer and a pore filler. Next, apply an oil-free foundation in a ‘dot’ format by dabbing small drops along the forehead, nose, chin, and cheeks. Then, connect the dots by blending the makeup gently with a sponge to create an even, smooth appearance. Apply concealer, if necessary, and follow with a light dusting of loose powder to control oil and keep skin looking shine-free.
How to Apply Foundation to Eczema-Prone Skin?
Eczema is a common condition that makes skin look irritated or inflamed. It is often referred to as atopic dermatitis and results in dry, flaky, itchy skin that appears red, rough, and leathery. Rashes, blemishes, and bumps are highly visible and can be triggered by high heat, low humidity, emotional stress, certain foods, topical irritants soaps or detergents, and outdoor allergens pollen or mold.
When choosing makeup for eczema-prone skin, men and women should look for products that are dermatologist-tested and hypo-allergenic. The fewer the synthetic ingredients like perfumes, parabens, and phthalates, the less likely it will irritate sensitive skin. One such foundation is Clinique Even Better Makeup. It works to actively hydrate skin, improve complexion, and reduce discoloration with each use.
Foundation will always look better on clean, well-moisturized skin. Start with a primer formulated for dry skin and apply it evenly to the forehead, nose, chin, and cheeks. Next, dot or dab foundation all over the face and gently blend it with a makeup sponge. Avoid rubbing the product into the skin with your fingers, as this can cause irritation. Finish with loose, mineral-based powder applied using a natural-hair makeup brush to create a smooth, non-blotchy look without aggravating the skin.
How to Apply Foundation to Rosacea-Prone Skin?
Rosacea is a common skin condition that affects men as well as women. It causes redness on the face, resulting in broken capillaries visible blood vessels and blemished skin. Extreme heat such as direct sunlight and humidity can trigger a flare-up as well as exposure to cold air and intense winds. Alcohol, spicy foods, and stress can also aggravate this condition.
When applying makeup to rosacea-prone skin, less is more! Look for products with fewer ingredients, as this will help reduce the likelihood of an adverse reaction. A good foundation to try is Clinique Redness Solutions Makeup. This one oil-free, fragrance-free, and dermatologist tested. It is specially formulated with probiotic technology to treat and soothe sensitive skin types.
The perfect canvas for makeup is clean skin. Begin by using a green-tinted or color correcting primer to help counteract redness and even out skin tone. Next, apply an oil-free foundation by dotting it all over your forehead, nose, chin, and cheeks and then blending it in gently with a sponge. Finally, take a loose, mineral-based powder and brush it lightly across the face to help set the foundation and prevent oily shine. Avoid pressed powder, as it goes on heavier and can look cakey.
What is the Best Makeup for Guys?
The best foundation for guys should even out skin tone and provide the appearance of a smooth complexion with a no-makeup look and feel. As foundation comes in cream, liquid, and powder form, men should consider a liquid option as it is lightweight, less messy, and does not require a brush to apply. All you need is a makeup sponge like the BeautyBlender, available online at Amazon to help blend the product seamlessly into the skin.
A great product to try, which is formulated especially for men, is Boy De Chanel foundation. It is ultra-lightweight and glides on effortlessly. It provides invisible coverage that is long-wearing to create a unified and natural-looking complexion. It contains hyaluronic acid for lasting comfort and improved hydration as well as broad-spectrum SPF 25 to help protect skin from sun damage. Best of all, 97% of men interviewed were satisfied with the product and its performance after just one month of use!
When foundation alone is not enough to hide acne blemishes and/or scars, try adding Evolution Man Conceal and Treat to your makeup routine. Available online as well at Amazon, this product is made specifically for men and is easy to apply. Simply dab do not rub, as this can irritate acne-prone skin the stick on the affected areas of your face after applying foundation and smooth with a sponge or your finger to blur any obvious lines. The idea is to create a smooth, even-toned complexion that looks all-natural and makeup-free!
To conclude, men, like women, can wear makeup to improve their physical appearance. Foundation, concealer, and powder are great for covering acne and making skin appear smoother, younger, and healthier looking. The choice to wear makeup is a personal one and should not be determined by race, age, or gender. The bottom line is: if wearing makeup makes you feel good about yourself and how you look, then do it!
Hopefully, the information contained in this article has been of help to you. Thanks for reading and remember what fashion designer Marc Jacobs once said, makeup is the finishing touch, the final accessory. Do not be afraid to experiment.